A Hot Sauce Brand Launched To Sell
The Sauce Foundry came to us as a startup with a great product and not much else. We built the brand, designed and built the store, sorted the product photography, and launched them to a 3.8% conversion rate from day one.
The Brief
The Sauce Foundry is an artisan hot sauce maker that arrived as a startup: a strong product, a founder with a vision, and no brand or store to sell it through. They needed the lot building from scratch, and they needed it to convert from launch, not eventually.
That meant more than a website. It meant an identity that looked established on day one, product photography good enough to sell a flavour through a screen, and a store built around the buy rather than bolted on after.
What We Built
A brand, a store and the photography to sell it, delivered together so nothing looked stitched from separate suppliers.
A Brand From Scratch
We shaped The Sauce Foundry's identity from the name outward, the logo, palette and voice, so a new maker turned up to market looking like it had been there for years.
A Store Built To Convert
A clean, fast storefront designed around the product and the buy, which is why it launched at a 3.8% conversion rate rather than slowly growing into one.
Product Photography, Sorted
Great sauce needs great photography, so we put them in touch with a photographer we trust and art directed the shots the store was built around.
Ready For Launch Day
Payments, shipping and stock were set up and tested so the very first order could land the moment the doors opened, not a week later.
Fast And Cached
Hosting tuned with server-level caching, so a small team is not paying enterprise bills and the store stays quick even when a new sauce takes off.
Room To Grow
Built on WooCommerce, so The Sauce Foundry owns the store outright and can add products, wholesale and subscriptions as the range expands.
How We Ran It
Brand first, then a store built around it, then a launch that was ready to sell from the first click.
We got to know the range, the maker and the customer, then agreed the brand direction and the shape of the store.
Identity, packaging cues and tone of voice, so the look was locked before a single page was designed.
The WooCommerce store designed and built around the products, with the photography we art directed dropped straight in.
Payments, shipping and analytics tested, then a clean launch, live and selling from day one.
The Result
The Sauce Foundry launched to a 3.8% conversion rate from day one, a figure plenty of established stores work years to reach. A brand new maker arrived at market looking the part, with a store that sold from the first visit.
We handled the brand, the build and the product photography together, and left them with a WooCommerce store they own outright and can grow into as the range and the business expand.
We came to Zestcode with a product and little else, and they handed us back a brand and a website we are genuinely pleased with. It looked the part from launch and, more to the point, it sold from launch.
The Sauce Foundry
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