Technical Development That Backs Up Your SEO Work

Core Web Vitals are a build decision, not a plugin you install at the end. LCP is decided by how the largest element loads, CLS by how you reserve space for media and fonts, and INP by how much JavaScript you ask the main thread to run. Patching those after the fact is slow, expensive and rarely gets you all the way there.

We build with all three in mind from day one: optimised critical rendering paths, properly sized and lazy-loaded imagery, minimal render-blocking resources and restraint with third-party scripts. Clean architecture means good scores fall out of the build rather than being chased afterwards.

If you have an existing site failing its vitals, we can diagnose and fix it too. Our WordPress speed optimisation work goes deeper into that side of things.

Structured data is easy to get subtly wrong, and wrong schema is worse than none because it undermines trust in the whole page. We implement markup accurately and validated against the spec, whether that is LocalBusiness, FAQ, Product, Article, Organization or a nested combination.

We match the schema to what is actually on the page rather than stuffing it with properties Google will ignore or penalise. Markup is tested against the Rich Results tool and the schema validator before it goes near production, so you are not chasing warnings in Search Console after launch.

If you have a preferred schema strategy from your own audits, we implement it as specified. If you would rather we advise, we will tell you what is worth marking up and what is not.

A migration is where hard-won rankings are most at risk, and it is usually the moment an SEO agency most needs a developer who understands what is at stake. A dropped redirect, a changed URL structure or an accidental noindex can undo months of work overnight.

We plan migrations around ranking preservation: a full URL map, 301 redirects for every changed path, careful handling of canonicals and meta directives, and a staging environment where everything is checked before the switch. We keep the crawl clean and the internal linking intact so equity flows where it should.

We work to your migration checklist if you have one, or build the plan with you if you do not. Either way, nothing goes live until the redirects and indexing signals are verified.

SEO and content campaigns often need pages built quickly, consistently and to a template that will not fall apart across dozens of variations. We build landing page systems that are fast, semantically sound and easy for your team to populate without touching code.

That means a sensible content structure your writers can work with, schema applied automatically where it fits, and performance that holds up whether there are five pages or five hundred. No bloated page builders dragging the vitals down, just clean templates that rank on their own merits.

If a campaign spans both organic and paid, the same build discipline applies. We do similar work for PPC agencies where landing page speed and conversion matter just as much.

Most of the sites we build for SEO agencies are WordPress, because it is what clients want and what your team already knows. The problem is that a typical WordPress site is dragged down by a dozen plugins doing what a few lines of code should, each adding scripts, styles and database queries.

We build lean. Custom functionality where it belongs, minimal plugin dependencies, clean templates and a codebase your SEO team can actually work with. That keeps the site fast, secure and easy to maintain, without the plugin sprawl that turns a fast build slow within a year.

We cover the full stack, from build through to hosting and ongoing care. For agencies that want the whole relationship handled, our broader white label WordPress development and WordPress support retainers sit alongside this neatly.